The mortgage business is a funny thing. For those of us who are on the front lines with clients, it’s often a day to day struggle to move from one transaction to another trying to find the path to approval for every borrower in this admittedly tough market. This daily busyness and need to get people to the closing table sometimes causes a certain amount of blindness to the big picture. I am sure it happens to everyone but we see it everyday here.
Every business is in the problem solving business, right. The question is, which problems can you or do you solve. The answer to this drives my, yours or anyones business.
Our realtor problems can specialize in short sales solving the problems of folks who need to sell but don’t have the equity to do so. Our home inspector partners solve the problem of “not knowing what you are getting into” when you buy a house. And the list goes on.
This came up doing some 2014 business planning and I realized that knowing how to solve problems and then specializing in solving 3-4 of them is really the way to build my mortgage branch and business.
In no particular order, but thoughts on the problems to solve are:
How to help Veterans buy houses.
Help people buy houses that have been foreclosed on and need work/repairs.
How to help Jumbo (big loan) buyers navigate today’s approval process.
Helping Seniors that are upside down keep their home with no payments.
Getting first time buyers into the market place.
Helping people who have not participated in HARP to date.
Cutting the years remaining on folks existing mortgages.
Those are just off the top of my head. We can’t solve the worlds problems but need to pick three or four of them and then solve as many as we can.
Do you have a thought on a mortgage/real estate problem that needs solving? Drop me an email to dylan@dylankramer.com and let me know
