My friend and mentor in the business, Ron Quintero, told me this back in the day. At the time we were calling on For Sale By Owner sellers and potential buyers. He well knew, that we had about 15 minutes to get back to people when they were attracted by our marketing. If we didn’t, they were lost. Money and time out the window because our marketing worked, but we were not ready to sell!
With the end of the football season comes the start of the spring Real Estate Market. The fact is that here in Chicago, even if the weather says winter, the market says spring. This is due to a combination of two things. First, the reality is that only the most motivated of buyers and the most desperate of sellers have stayed on the market since Thanksgiving, over the holidays and through January. But now with the sun not falling until after 5PM, the most bitter of winter likely behind us, it’s time. Also, the agents who take the same time off are now back in the market and have to earn some money. So they are getting back to it, and it’s a marketing hook for them, even if partially true.