Plenty of ink and breath is spent in the mortgage business during the recruiting process, during the sales process and to employees about all the “stuff” companies have to help do business. Websites, blogs, CRM systems, compliance engines, great operations teams, fantastic rates, are just some.
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As time runs out and the calendar flips to 2014 the only thing I can say about the mortgage & real estate markets is that the more things change the more the remain the same. If you, or a client of yours are in need of mortgage services, just remember a few simple rules no matter the market and you will be fine.