My friend and mentor in the business, Ron Quintero, told me this back in the day. At the time we were calling on For Sale By Owner sellers and potential buyers. He well knew, that we had about 15 minutes to get back to people when they were attracted by our marketing. If we didn’t, they were lost. Money and time out the window because our marketing worked, but we were not ready to sell!
I have found over the years that it makes far more sense to work on all holidays that are not named Christmas, New Years, Memorial Day, Labor Day, Thanksgiving or the 4th of July. People are working on their priority B lists and the mortgage prequalification or refinance is often on that list.