Another One Of Those True Cliches

Dylan Kramer —  October 14, 2015

If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” — Jim Rohn

In today’s mortgage and real estate market this has never been more true that it is today.

Companies have big plans. Every Loan Officer, Lender, Recruiter, Manager etc that I talk two is saying some version of the same story. “Hey, we have plans to grow 20% this year”. But you know what happens? Not everyone gets to grow that much. If the market grows 15%, someone will not make their goals. And they way they make their goals? They recruit.

It’s almost a sophisticated version of a multi level marketing scheme. If you can get a bunch of people under you, you make a few bucks off what they sell. Get a lot of people under you and you can make a boatload of money. Mortgage, Real Estate, it doesn’t matter, they are selling some version of this to sales people in a pitch to get them to become “sales managers”.

The real money in the business though is in the closings. If you are in the Real Estate business, get people interested in buying houses and get them into the properties. If you are a Loan Rep, get buyers to understand their loan options and then get them to the closing on time and on target relative to their fees. If you can’t do the above, you are dead in the water.

So the bottom line is you better know what your agenda is, and I suggest it better be closings…or someone be happy to fill your days with their agenda.

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Dylan Kramer

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